This series brought to you by the following generous sponsors:
In light of COVID-19 restrictions on indoor gatherings, the Chamber has transitioned its business education programming to virtual sessions, offered to the business community each Wednesday. It is our hope that these online seminars will be informative and helpful to both businesses and individuals.
Creating Graphics & Photos for Social Media | February 24 (3 p.m.) | REGISTER
Presenter: Jen Tooman, Downtown Ludington
Session Description: This session will help you to “tell your story visually” on social media channels. Highlights will include:
- Why it’s important to tell stories
- Tips for taking great photos of products, food and people
- Common mistakes and how to avoid them
- Easily editing photos right on your phone
- Posting those photos to Instagram
- How hashtags and location can help your posts be seen
- How to connect Instagram to Facebook to double post
- How often to post
- Reposting others’ photos on Instagram
Make Your Website Work for You | March 10 (12 p.m.) | REGISTER
Presented by: Grow with Google
Grow with Google helps people grow their skills, careers and businesses by offering free digital skills training and tools. In this livestream, you are going to learn how to create a search-friendly website that drives user action and supports your business goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help you learn the skills you need to tailor your website to the needs of your target audience.
Owned-Data Strategies to Futureproof Your Marketing Efforts | April 21 (11 a.m.) | REGISTER
Presented by: Brian Matson of Two Six Digital
Changes are coming as to how we will be able to target our online campaigns using consumer data sources. The wild, wild west of digital marketing may be coming to end. With changes to mobile software permissions, new privacy laws, and reduced access to currently available targeting tools, now is the time for you to futureproof your efforts by taking control of your data. In this webinar, Brian will discuss the things you need to be doing in 2021 to ensure that your digital marketing campaigns don’t miss a step as we enter this new era of consumer privacy and online transparency.
The Art of Giving Great Service | May 12 (9-11:30 a.m.) | REGISTER
Presented by: ZingTrain
Zingerman’s has set the standard for great customer service in the specialty food industry. This success has come from combining an innovative service philosophy with practical working systems, all of which ZingTrain will share in this workshop. Zingerman’s approach has been successfully applied in a wide variety of businesses and nonprofits that are committed to improving the quality of their customer service, including specialty food and other retailers, universities, banks, insurance agencies, healthcare providers, IT professionals, museums, schools and libraries.