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Business Education


Coaching for Performance - February 21 | 9 a.m.-12 p.m. | Location: Lakeshore Resource Network

Presenter: Ryan Howe of Summit Business Guides

Cost: $10 for Chamber members; $20 for non-members

Coaching sessions are at the heart of any supervisor/employee relationship. They are how we help individuals to become their absolute best selves. Supervisors, managers, and leaders at all levels should utilize coaching sessions as their primary employee development method.

This business education session will demonstrate how the author has prepared for, conducted, and followed up on coaching sessions for the last 25 years. Some trials, and lots of errors, have helped him hone this process into one presentation. After completing this training, his clients have used his coaching guide for many years with remarkable success.

Author/Presenter Ryan Howe of Summit Business Guides was born and raised in Mason County and has spent 25+ years developing leaders, managers, supervisors, and staff to achieve amazing results. He is a business coach for executive leadership teams, who helps organizations break through day-to-day firefighting and achieve the results they have always thought possible. The organizations Ryan has partnered with have successfully implemented his strategic vision planning in a wide array of business environments from 6-person offices to 600-person organizations with exceptional results. He is also the host of “Leading West Michigan,” a weekly radio program in which local leaders share their leadership journey. It airs live on Saturdays at 8 a.m. on 102.7 WMOM.

Improve Your Hiring System by Upgrading Your Applicant Funnel | March 6 | 12-1:30 p.m. | Lakeshore Resource Network

Presenter: Ryan Howe of Summit Business Guides

Cost: $20 for Chamber members; $30 for non-members

When was the last time you said or heard another employer say, “I had so many qualified applicants for my last open position!” The hiring process as a whole is inefficient and highly ineffective. To address this issue, Executive Business Coach Ryan Howe of Summit Business Guides is sharing the applicant funnel his clients use to make it easier to identify and hire highly qualified candidates.

For this session, please bring a sample job ad. Ryan will assist you in updating your hiring system in real time.

What's New & How AI Can Help Not Hinder Your Work  - April 17 | 11:30 a.m.-1 p.m. | Lakeshore Resource Network

In this fun presentation, Brian Matson will cover what's new in the world of digital marketing and show you innovative ways that AI and machine learning can be applied to enhance those marketing efforts. We'll discuss the latest industry trends, and the benefits of using AI for research, and content generation while leveraging the most powerful marketing tools available today.

Brian V. Matson has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau, where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, meetings & convention teams, sports organizations, resorts, attractions, and small businesses.

Graphic Design Workshop: Design with Ease Using Canva - May 1 | 9-11 a.m. | Safe Harbor Credit Union  REGISTER NOW 

Join us on May 1 for a FREE in-person workshop presented by LakeFX Media in cooperation with the Chamber Alliance of Mason County. Our presenters, Cooper Sorvig and Katrina Lesinski from LakeFX Media, will teach you the ins and outs of the graphic design website Canva. We request you bring a computer, tablet, or electronic device of your choice. This hands-on Canva crash course will provide you with the following:
✅ Gain a better understanding of the tools and applications that Canva has to offer.
✅ Learn how to design assets for an effective marketing campaign.
✅ Receive one-on-one coaching to make your next graphic stand out!
Space is limited; please register to save your seat!

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